TikTok is introducing a fresh option that enables them to lessen the quantity of AI-created media appearing in their streams. This step comes as the platform announced that it now features over 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a global release. This development coincides with a rise in AI content, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A significant portion of this material is classified as “AI slop”, a term for poor-quality, factory-style content that is often nonsensical or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, from digital art to informative clips, and we intend to give people the ability to increase or decrease of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
The platform shared that there are presently over a billion videos on its network identified as AI-generated. In total, in excess of 100 million pieces of content are uploaded to the app every day, making AI content a relatively small part of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the level of artificial media they watch by using the “manage topic” feature in the platform and picking the AI content topic. Other topics that currently be adjusted under the filter cover politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules require content makers to tag “realistic” AI-made content, and it forbids malicious AI impersonations of public figures or critical incidents. Any realistic artificial content that is without a tag can be taken down under its community policies.
Additionally, the service will from now on apply an “AI-made” tag to content produced via its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This action is aimed to deter users from attempting to bypass the tagging system.
Educational Initiatives
The company is furthermore introducing a $2m awareness program for specialists and institutions to create learning resources about ethical AI use. This initiative will assist non-profit groups specializing in training coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, during controversy over plans to lay off a large number of review team members in the United Kingdom. It is expected to eliminate hundreds of positions in its user protection division in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official explained that human moderation would continue to be important, but artificial intelligence can shield workers by removing the most distressing content before it gets reviewed by humans. TikTok announced a significant reduction in explicit and harmful content handled by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
